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Websites, SEO and AI explained properly.
Practical guides for people who run a business and need to decide what to do. No jargon and no promises.
I need to build or rebuild a website.
- Step 1How to start a professional website, in the right orderHow to start a professional website: the steps in order, the material to prepare, a five-minute domain check and what Italian law requires on a business site.8 min read
- Step 2How much does a website cost: how the price is built and how to read a quoteHow much does a website cost: price ranges with their source, what goes into a quote, Italian legal requirements, running costs and the missing-line test.8 min read
- Step 3WordPress or custom development: how to choose for your websiteWordPress or custom development? Verified figures on market share and vulnerabilities, long-term costs, who owns the code, and a five-minute plugin check.9 min read
- Step 4When to redesign your website, and how not to lose your rankingsWhen to redesign your website: the real signs, when a refresh is enough, what to save first, 301 redirects kept for at least a year and the checks after launch.9 min read
- Step 5A website for a small business or tradesperson: what you need and what you don'tA website for a small business or tradesperson: how many pages you need, getting calls by phone, Italian rules on VAT numbers and reviews, the 30-second test.9 min read
I need to choose who builds it.
- Step 1Why hire a web agency: what it does and when you can do withoutWhy hire a web agency, and when not to: the trades behind a website, when you can do it yourself, five questions that expose improvisers and the GDPR contract.8 min read
- Step 2Web agency or freelancer: how to choose for your websiteWeb agency or freelancer for your website? The differences that count, who owns the code under Italian law, two free checks and how to protect yourself.8 min read
I need to get found.
- Step 1Local SEO and social media: how to use them together for a neighbourhood businessLocal SEO and social media for a local business: what Google looks at, what to fix on your profile, Italy's 2026 rules on reviews and how to reuse content.9 min read
- Step 2Google Ads or SEO: which one suits a small business in 2026Google Ads or SEO for a small business: the sum to do on paper, a clear comparison, what AI Overviews and AI Mode change in Italy, and where to start.9 min read
- Step 3Core Web Vitals explained simply: LCP, INP and CLS, and how to actually read themCore Web Vitals without jargon: what LCP, INP and CLS measure, the 2026 thresholds, how to read PageSpeed Insights fast and what to ask your developer.8 min read
I want to take work off my plate.
- Step 1AI automation for business: what to automate, what to leave alone and where to startAI automation for business: a five-minute test to pick the right process, the questions to ask a supplier, and the rules that apply in October 2026.9 min read
- Step 2AI chatbot for your website: when it helps, when it does not, and how to test it before you buyAI chatbot for your website: the ten-question test, three types compared, what to ask the supplier, and what the AI Act and GDPR require in October 2026.8 min read
- Step 3Cybersecurity for small business: the basics, what to do if it happens and what applies in October 2026Cybersecurity for small business: five checks you can do today, questions for suppliers, what to do if it happens, and what GDPR and NIS2 require in 2026.9 min read
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